1. App Store Optimization
Highest-intent discovery channel for utility apps. Priorities: keyword research, sharper subtitles, and screenshots that show the core workflow in three steps.
2. Reddit and niche communities
Use authentic participation in productivity, iPhone, privacy, and indie app communities. Share apps only when they clearly solve the problem being discussed.
3. X and Mastodon
Post short build updates, privacy-angle notes, and practical app tips. Engage with indie iOS developer and productivity audiences.
4. Product Hunt
Use one focused launch at a time, with the strongest hook and clean gallery assets.
5. Content and SEO
Publish simple use-case pages and posts tied to real search intent, such as tracking passport expiry on iPhone or editing photo batches locally.